Título: | Innovation management : a success factor for competitiveness |
en : | |
Autores: | ROOS, GORAN, Autor |
Tipo de documento: | texto impreso |
Fecha de publicación: | 2007 |
Dimensiones: | pp. 41-62 |
Langues: | Inglés |
Clasificación: | |
Resumen: |
Innovation is the key driver for economic growth on firm level, industry level, national level and global level. OECD estimate that at least 50% of sustainable growth is due to innovation. Only innovation drives above average sustainable financial returns on both the industry and firm level. In firm terms this means that, on average, at least half of the future value component of the share price of any firm should come from innovation. The other parts can come from e.g. either changes external to the firm or from efficiency improvements of a sustainable nature.
Innovation does not need to be based on technology but when based on technology (used in the broadest sense of the word); technology on its own is normally not a sufficient basis for optimal value creation unless it is complemented with nontechnological value creation relating to modification of the existing business model. |
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