Título: | The great leap : driving innovation from the base of the pyramid |
Autores: | CHRISTENSEN, CLAYTON M. ; HART, STUART L. |
Tipo de documento: | texto impreso |
ISBN/ISSN/DL: | 40480 |
Nota general: | ISBN: |
Langues: | Inglés |
Clasificación: | S (Separata) |
Clasificación: | |
Resumen: | Billions of poor people aspire to join the world's economy. Disruptive innovation can pave the way, helping companies combine sustainable corporate growth with social responsibility. |
Nota de contenido: | En: MIT Sloan Management Review. -- 44 (1) : 51-56 (2002) |