|
Resumen:
|
No company can afford to rely entirely on their own ideas to advance their business anymore, and no company can restrict their innovations to a single path to market. This book outlines a new paradigm of open innovation, which can enable companies to create and profit from their ideas - and others' ideas - in today's distributed knowledge environment. Open Innovation outlines a new environment for R&D, and demonstrates that this new environment replaces the logic of an earlier era, where innovation was closed off from outside ideas and technologies. It calls for a new logic for the R&D function, one that requires R&D managers to become conversant with business models, and new structures for taking technology to market. And it requires senior managers in the firm to change the charter of their R&D organization, to turn it into an effective vehicle to source external knowledge, as well as an effective generator of knowledge.
|
